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Welcome Friend!

I'm Samantha

Samantha's captivating instagram presence has greatly influenced and inspired the industry's digital with her benchmark platform @samanthabeautyconfessions, which has cultivated an authentic community.


Her followers are drawn to her lived-in blonde color creations as well as her educational posts on how to get the look. Her viral content on technique break-downs have been featured in popular publications such as behindthechair.com where she's always being asked to share her secrets to success.Today, Samantha is extremely passionate about helping other stylists achieve their goals and reach their potential. Her very relatable (and very real) personal success success story inspired her to shift her focus to digital education and curate an honest, yet motivational curriculum that guides beauty professionals–of all levels–with social media best practices, navigation and strategy to elevate their branding.


Ensuring the shared success of everyone she touches is at the heart of her commitment as a stylist, educator and influencer. Whether it’s providing behind-the-chair services, or sharing pro tips and techniques through her social platform, her dedication to providing others the knowledge, tools and products needed for self-empowerment.

Recent Accomplishments

A member of the Behind the Chair team and an Ambassador for Salon Centric. Her work won Educational Post of the year at the 2022 One Shot Hair awards and has received nine BTC #OneShot nominations. Acknowledged as a Modern Salon Top 100 Stylist in 2019, her work has been recognized for 7 years and counting. 

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My Vision and Mission

My vision is to influence a positive shift in the mindset of every stylist as they embark on their educational journey. I believe all stylists should be empowered by their vulnerability and celebrated for their courage to acknowledge their truth and embrace change.​My mission is to help stylists overcome their fears of social media and guide them to leverage platform features to help them achieve their goals. I will accomplish this by curating enriching educational experiences with honest yet motivational content, teaching with a holistic, mentorship approach, and by creating spaced for judgement-free education that welcome all levels of learning

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